Employees who understand the needs of customers or clients and are knowledgeable in delivering those goods and services can increase your edge over competitors. Proper training in all aspects of your business will give employees a sense of confidence when dealing with both new and established customers or clients. Well-formulated employee training sessions set the tone for quality in their performance. These training sessions must incorporate the following guidelines:
- developing a courteous, helpful, friendly, professional attitude;
- learning the requirements of different lifestyles;
- knowing which products and services would fulfill any request;
- how to sell merchandise or services in a relaxed manner.
In conjunction with training there should be a special commendation program acknowledging employee accomplishments for a job well done. It is important that employees be tangibly rewarded through extra "perks" such as:
- company recognition;
- bonus or profit sharing;
- additional personal or vacation days;
- gift certificates.
Employees, who know they are appreciated, consistently perform at the highest level. Believing in the company's managerial and business strategy enables employees to become productive members of the "company team", thereby enjoying personal satisfaction in their work. Everyone wins: the customers or clients are satisfied, employees advance in their careers and your business succeeds.
To help you define specific "Employee Training and Incentives", SCORE, A Resource Partner of the U.S. Small Business Administration, offers free, confidential one-on-one business counseling with experienced executives plus a day long monthly Workshop for a nominal fee. For the location, phone number and counseling hours of the office nearest you, call our main Dallas SCORE Office at (214) 987-9491.