How I can help you
Marketing goods and services particularly using web eCommerce. This includes an integrated digital marketing approach using a website, Social Media, SEO (search engine optimization), Local Search, a Blog, and Email. Full step-by-step notes are provided based on his 20+ years experience in eCommerce and digital marketing for a small business from start-up to selling in all fifty states.
He is an an ideal small business mentor as he has had both entrepreneurial experience, knowledge of a number of different markets and a strong sense of customer's needs.
He has helped many companies plan and audit their website and web presence and present regular SCORE workshops on website optimization (SEO). His suggested strategies includes a detailed competitive analysis using Google and Bing to determine keywords, and search frequency. This identifies the optimum website structure and web footprint design most likely to be found 24/7 by prospective clients. Low or no-cost strategies include optimizing PPC (pay per click) ADs or totally avoiding paid advertising.
General small business operations, administration & sales tax, HR, and finance.
Production techniques and strategies for marketing to the promotional products and signs industries (ASI & PPAI etc)
Competitive pricing structure and negotiation tactics
Areas of Expertise
- Business Strategy & Planning
- Business Operations
- Technology & IT Services
- Sales, Marketing & Public Relations
- Transportation & Warehousing
- Technical & Scientific Services
- Professional & Business Services
- Retail & Wholesale Trade
Completed three-year majors in Economics and Business Economics. Sub-majors in Accounting and Economic History through the University of South Africa.
Equivalent to a bachelor's degree at most US colleges. Completed many basic and advanced management courses, including two resident courses at the International Management Institute in Geneva, Switzerland (Advanced Senior Management and World Energy economics).