Make Your Website Work for You
A website should be goal-oriented, search-friendly,
convenient, organized, and trustworthy.
Things to consider are…
- Responsive design
- Organized content
- Simple payment process
- SSL certificate
- Secure payments
- Ratings and reviews
- Contact information
We will review the 5 Characteristics of a Great Website
Goal-Oriented: A site should support business goals. SMART goals are specific, measurable, attainable, relevant, and time-bound.
Search-friendly: Your site can be found when people search. Create a site that loads quickly and shares useful, relevant content.
Convenient: Consumers want ease and convenience, on all devices. Use a responsive design with a simple checkout process.
Organized: It should be easy for customers to find what they are looking for. Make a plan to organize your website.
Trustworthy: Your site should inspire trust and protect customer data. Build trust with ratings, reviews, and contact info.
Meet our Presenter:
Maria Elena Duron, Google Training Rep
Maria is a speaker for the Grow with Google partner program. She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators. Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief- of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the found of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.